While many business executives and entrepreneurs believe in a market-competitive mindset, their perspective is a little different. Strategists who focus on the "blue ocean" aren't deceived by what others take for granted. Think like a blue ocean strategist and you can't help but think differently. You may ask a new set of questions to uncover long-held beliefs and artificial restrictions that we unintentionally place on ourselves via the use of the blue ocean strategy, developed by strategy academics Chan Kim and Renée Mauborgne. Think Like a Blue Ocean Strategist and You'll Be Ahead of the Game As part of this blog post, we are going to look at how Apple used a 'think different' strategy to transform whole industries and the world. ![]() ![]() The phrase, which is still memorable today, helped to kick off one of the most significant business turnarounds in history.Īccording to Apple's "Think Different" tagline, having a blue ocean viewpoint is a way of looking at the world in a new way. ![]() Over twenty-five years have passed since Apple launched its famous 'Think Different' ad campaign, which summed up the company's mission in two simple words back in 1997.
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